Flagship shops shall be branded as discovery zones and tasked with creating emotional connections with prospects. We have already seen Burberry and Nike, in addition to digitally native ARIAS New York, invest in hybrid spaces and deploy applied sciences corresponding to apps and physique scans to create more compelling experiences. At the identical time, we’re prone to see extra nuanced assessments of store ROI based on a mixture of digital and physical lenses.
From maintaining a rather apolitical stance, designers and brands right now have interaction extra explicitly in present debates. Videos generally have been very useful in selling the …
