No longer did the Blue Ribband—the award given to the quickest ocean liner to cross the Atlantic in the course of the early to mid-1900s—reverberate with customers. Floating resorts like The Love Boat and cruising for fun and entertainment did. On Feb. 17, 2021, our parent firm was renamed Travel + Leisure Co. and made its debut because the world’s leading membership and leisure travel firm, with a portfolio of practically 20 resort, travel club, and life-style travel brands.
This research evaluates Plog’s model of allocentricity and psychocentricity in order to test its effectiveness as a predictor of travel conduct. …